Welcome letter from Semprevivum´s Founder -Alexander L.
In this letter, founder Alexander L. shares how a spark in a surf trip with his girlfriend turned into a creative brand - and why Semprevivum is just getting started. This is you personal invitation into being part of this experience..
I was born in a small town in L’Empordà. From a young age, I was deeply fascinated by the quiet richness of this place — its textures, its light, its rhythms. I grew up at a time when technology was advancing rapidly, yet I was fortunate to be raised differently. My childhood felt closer to a Tom Sawyer story than a digital one.
I was always outside, exploring the mountains, wandering the coastline, getting lost on purpose. Every day felt like a small adventure, shaped by curiosity rather than routine.
Because of this upbringing. I became deeply visual and attentive to the small details. I learned to observe how light changes throughout the day, how colours shift with the seasons, and how the simplest moments are often the most important ones.
At eighteen, I studied International Business and moved to different countries to begin my profesional life but there was something missing. Every time I came back home I had this feeling that words can't describe, deep down I knew this is where I had to come back to.
On a recent surf trip with my girlfriend, we came across a small interior design boutique. In that moment, something connected. It felt natural to bring together two of my greatest passions: Storytelling through images and the places we live in.
This project exists to share small, meaningful moments and places — gentle reminders to local and visitors that often, it’s the little things that are everything.